Korea’s Flavor Gurus: Baek and Kim
Have you ever seen this post that gives tips for Korean convenience stores?
If you're not sure what to pick among the many convenience store foods, here's a great tip: remember two faces.
Trust me, this tip really works.
If you see these two faces, the food is guaranteed to taste above average.
So who are these two people?
Baek Jong-won
The man's name is Jong-won Baek.
He is a famous Korean chef and restaurant businessman who appears on various shows and shares easy-to-follow recipes on his YouTube channel. Surprisingly, his YouTube channel has over 6 million subscribers, even though it’s only about food.
Kim Hye-ja
Next, the woman’s name is Hyeja Kim.
She's a famous Korean actress, loved for her memorable performances in dramas and movies. Interestingly, her name is also used in the phrase 'Hyeja-like,' which means something is generous and plentiful. This came about because of her association with a food brand known for its large portions and high quality.
Now that you know about these two people, there's only one thing you need to do.
Memorize these two people's faces again and look for them at the convenience store.
The integration of iconic figures like Baek Jong-won and Kim Hye-ja into Korean convenience store culture highlights the influence of celebrity endorsements. Their impact ensures quality and adds a layer of trust for consumers seeking the best options. Embrace these tips, and enjoy the diverse and delicious offerings at Korean convenience stores.
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