Why Are There So Many Mercedes Benz in Korea?
There is something that foreigners who have been to Korea at least once consistently say:
"Why are there so many Benzes in Korea?"
Yes, Koreans love Mercedes Benz.
In the case of the Mercedes E-Class, Korea has had the highest sales volume in the world since 2018. In Korea alone, the number exceeded 100,000 units in 2019 and 200,000 units in 2022.
E-Class and S-Class Sales
Looking at the S-Class, as of 2021, it ranked 3rd in the world in terms of sales, following China and the United States. Yes, Koreans love Mercedes Benz so much.
Car Sentiment
Mercedes-Benz Korea said that the reason Koreans love Mercedes-Benz is because of Mercedes-Benz’s advanced technology and brand.
That's bull-shit.
There are many reasons why Koreans drive Benz.
One of them is Car Sentiment.
The hidden meaning of Car Sentiment is different from ride comfort.
It's about the way people look at you when you get out of the car.
Social Perception
Compared to people getting out of Hyundai or Kia cars, this means that Koreans have a different perspective when looking at people getting out of a Mercedes Benz. So, do you know what I mean?
The popularity of Mercedes Benz in Korea is not just about the car itself but also about social perception and status. As Koreans continue to embrace luxury vehicles, the influence of 'Car Sentiment' plays a significant role. This cultural phenomenon highlights how social views can drive consumer preferences and trends.
Keywords
Keywords: Mercedes Benz, Korea, E-Class, S-Class, car sentiment, luxury vehicles, Korean culture, car sales, social perception, consumer trends.
